Public relations tactics are essential in today’s (business) job market.
You, yourself, are the product, the client, and the marketing firm all in one; landing that “dream job” after college nowadays requires more than just a resumé and a phone call. You must be marketable; you must have a gimmick.
Job-seeking college grads with a business or communications degree are bombarded nonstop with examples of what one article refers to as “Hire Me” Campaigns (Trikha, 2012).
These are creative traditional or social media campaigns designed by job hunters to grab the attention of the employer that they seek to work for. Take, for example, the infamous Matt Epstein; his mustachio’d mug starred in a strangely entertaining (but informative) video resume hosted on GooglePleaseHire.Me (Trikha, 2012). Although he didn’t get the job, his efforts echoed the efforts of others jumping in on the “Hire Me Campaign” train.
Many APR students at Grand Valley State University may have already learned about Lindsay Blackwell from Professor Frank Blossom, who teaches Fundamentals of Advertising. Blackwell was a 22-year-old graduate who sought to fill the position of Social Media Director at the University of Michigan. Her campaign, titled, “Dear Lisa Rudgers,” went up and went viral over a single weekend; it successfully reached Lisa Rudgers, the hiring manager, solely through word of mouth. She was never contacted by Blackwell directly.
Just like Epstein, however, Blackwell did not receive the job, but both received much recognition and numerous job offers from other companies wanting their talents on the roster.
This is a trend that isn’t going away anytime soon. In such an advertising-heavy, message-cluttered, college-graduate-saturated society, those looking to get hired to need to come up with new and creative ways to break through. To be seen. This can be done through a “Hire Me Campaign,” resumé candy bar, or some idea so crazy that it hasn’t even come to fruition yet. For myself, I already have eye-catching business cards and a website set up and ready to go.
Although I don’t have any ideas for a revolutionary “get hired NOW” trick (yet), I’ve been doing enough networking these past couple years with the American Marketing Association of Grand Valley that I’ve woven myself a pretty sturdy safety net to fall back on, should an extravagant campaign fail. I’ve got contacts at Red Frog Events, Pandora Radio, even the marketing directors over at the Detroit Red Wings.
One gimmick of mine already is that I’ve designed my own business cards and website. That’s a decent jump-off point, compared to most students. Maybe I’ll design a blazer jacket for myself with my contact information in big, bold letters on the back, and wear it to every career fair and networking event I attend. Seriously, for now I’m going to focus on my own personal branding until I come across that dream job opportunity that would require me to come up with a gimmick or a campaign to get myself noticed. After all, you can’t build a mansion without first finishing the foundation of a house.
Moran, L. (February 28, 2013). NY man is viral sensation after ‘candy bar’ resume appears on Reddit. NY Daily News. Retrieved from http://www.nydailynews.com/new-york/man-hailed-candy-bar-resume-article-1.1275798
Trikha, R. (July 16, 2012). Do creative ‘hire me’ campaigns work? CareerBliss.com. Retrieved from http://www.careerbliss.com/advice/creative-hire-me-campaigns-do-they-work/
Tung, E. T. (2012). The Best Social Media Job Application EVER: How 22 Year-Old Lindsay Blackwell Applied for a $110K Job. EricTTung.com. Retrieved from http://ericttung.com/2012/03/06/the-best-social-media-job-application-ever/